5 Mistakes Solopreneurs Make When Starting an Online Store (and How to Avoid Them)

Starting an online store is exciting, but most solopreneurs unknowingly sabotage their success by making a few common mistakes. The good news? They’re easy to fix — and once you do, sales become so much smoother.

Mistake 1: Confusing Store Design

• Too many menus, too many options = buyer paralysis.

• Fix: Keep your store simple and customer-friendly. Use my No-Agency Starter Kit to set your store foundations right.

Mistake 2: No Clear Brand Message

• If you can’t say who you serve + why in one line, customers won’t buy.

• Fix: Use the “I help [who] with [what] so they can [result]” formula.

Mistake 3: Skipping Email Marketing

• Relying on social alone leaves money on the table.

• Fix: Send 1 weekly email. Grab my Email Templates Bundle for copy you can use today.

Mistake 4: Overcomplicating Traffic

• Ads too soon = wasted money.

• Fix: Start with Reels, collaborations, and growing your email list.

Mistake 5: Selling Without a Rhythm

• Random promotions confuse buyers.

• Fix: Use my 90 Days of Content Planner to create consistency.