Why Email Marketing Should Be Your #1 Priority for Small Business Growth

Most solopreneurs obsess over Instagram followers, TikTok views, and endless content creation — but here’s the truth: the businesses making consistent sales aren’t relying on social media. They’re relying on email marketing.

1. Social Media = Flaky, Email = Owned

• Instagram could crash tomorrow, but your email list is yours forever.

• High intent: subscribers have already raised their hand to hear from you.

2. ROI That Beats Every Channel

• Stats show email delivers $42 for every $1 spent (better than paid ads).

• It’s a no-brainer for solopreneurs with limited budgets.

3. Simple to Start, Even Without Tech Skills

• Begin with 3 emails: Welcome → Value → Product Spotlight.

• Use my Free Email Starter Kit to grab plug-and-play templates.