Consistent Sales Without Agencies or Burnout.
I help solopreneurs grow profitable businesses with simple strategies step by step, not hustle.
A fertility scientist turned 7-figure founder and mum of 3. I built my e-commerce brand The Curated Parcel from scratch, scaling it to consistent 6- and 7-figure years — without agencies, a team, or burning out. Now, I mentor solopreneurs to do the same.
Hi, I’m Joanne Nelson!
What’s Others Are Saying…..
" Thanks so much for the support Jo!! It truly is unmatched when you have someone mentoring you through xx"
Dannii B.
“ It was an easy and amazing process to bring my vision to life. You've created a website that has brought my vision & passion to life. It was a pleasure working with you. "
Jodie M.
" 30 days from idea to launch. I wouldn't have been able to do this without you Jo! "
Lynsey B.
“ You're amazing! You've help me with a clear strategy to get started with MY DESIRE. "
Vanessa M.
Client’s Results
Case Study: The Curated Parcel
When I launched The Curated Parcel, I had no marketing background, no big team, and no agency behind me — just a passion for Montessori-inspired, play-based learning and a desire to create purposeful products for children.
In just a few short years, I grew that little idea into a 6-figure yearly e-commerce business. How? By mastering the essentials: building a store that converts, creating an email system that sells consistently, and showing up with authentic content that built trust with my customers.
I did it all as a solopreneur — while raising 3 kids — and that’s why I know it’s possible for other small business owners too. My personal journey with The Curated Parcel is proof that you don’t need an agency or a huge budget to build a profitable, sustainable business.
Case Study: 4 Little Dreamers
When I first connected with 4 Little Dreamers, their website felt disjointed — the design lacked branding cohesion, the customer journey wasn’t clear, and it wasn’t set up to truly convert visitors into buyers.
I transformed their online presence by redesigning the entire site into a beautiful, cohesive brand experience with a divine new logo that reflects their personality and values. Beyond aesthetics, I restructured the customer journey so every step felt smooth, intentional, and conversion-focused.
To support long-term growth, I also mapped out and designed custom Klaviyo email templates, giving them a powerful way to nurture their audience, stay connected, and convert subscribers into repeat customers.
The result? A professional, consistent, and customer-friendly brand that not only looks amazing but also sells with confidence.
What’s On The Mum + Biz Blog….
Bringing Real to Your Inbox
Screw the junk mail, I'm bringing "real" right to your inbox. Deep encouragement, tough questions, needle-moving challenges, and smart strategies to help you make your dream work. All about sharing the real and raw things and what I’ve been learning so that I can pass it all to you - Tools, Tips & Fun! I promise to respect your inbox, overdeliver with value, and maybe even make you laugh while reading them?! To ensure those emails don't go to spam, shoot me a reply letting me know what you're currently working on in your business, or just say HI -- and I will write back!
I’m a stay at home mum, an online business owner, educator, and creative whiz with big dreams. I've been keepin' it real since 1984.
